Founded in a college dorm in 2023, fivepercent was created from the realization that fashion is more than appearance. It is a form of confidence, identity, and self-expression. What began as an interest in personal style quickly evolved into a deeper appreciation for the way clothing can influence mindset, presence, and the way people move through everyday life.

As the brand developed, we became rooted in the creative process; designing pieces with intention, building visuals that carried meaning, and creating something that people would genuinely connect to. The brand started to form around the feeling of freedom that comes from creating without limitation and expressing individuality without seeking outside validation.

Over time, fivepercent grew into more than just clothing. Inspired by the concept of 5% tints, the brand represents a mindset of shutting out distractions and outside noise to be committed to your own vision. Every piece is designed to reflect that mentality.

fivepercent isn't for everyone. It's for the people who know they're capable of more, even when the world says otherwise.

Built on the belief that the people who go furthest are the ones least controlled by outside opinions. fivepercent represents a mindset rooted in self-belief, quiet confidence, and ambition without limits.

This is for the free thinkers. The ones protecting their vision from outside noise, and choosing discipline over validation.

Choose us for more than just clothing, but rather a reminder to trust your own vision and rise above limitations set on you.